Now That’s What I Call…A Birthday Celebration!

With its first copy being released 28th November 1983 on vinyl LP as well as cassette tape, Now, That’s What I Call Music is celebrating its 30th birthday.

Many classic hits feature on the first ever Now, That’s What I Call Music including You can’t hurry love by Phil Collins as well as Give it up by KC and the Sunshine Band and The Lovecats by The Cure. However what is most staggering, is that as a solo artist, Robbie Williams has appeared on the albums 28 times!

Many of us in the UK will be familiar with the Now, That’s What I Call Music albums. The famous compilations albums are an audio social history of our lives.  They help us reminisce about our youth, a particular place we may have been or a person whose company we might have kept at that particular moment in time.   Now, That’s What I Call Music has changed the concept of the compilation album significantly, combining an eclectic mix of genres as well as providing a ready-made mix tape for the consumers demonstrating the endurance of pop music.

Since the dawn of time, Now, That’s What I Call Music albums have been available in every format thinkable – vinyl LP, cassette tape, mini disc, CD, digital download and can even be streamed using the Spotify app as well as the free iPhone app.  With several releases every year, we shouldn’t be surprised if we celebrate another milestone in another 30 years.


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